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Switching back the focus from ‘Build only’ to ‘Build-measure-learn’

Product career special part 2: Making a change

Build what matters with vision-led product management

Lessons in fearless leadership

Building a product organisation from scratch by Kevin Mansfield

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Mind the Product

Product Management

The executive product leader persona

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Graham loves to build things that matter for people who matter. For the past 12 years he's been a product manager, ScrumMaster, and product director. Graham's a fervent supporter of lean product development and always favors experiments over experiences.

Graham Kennedy

<p>In this talk I gave at ProductTank Singapore towards the end of 2016, I parsed the steps required to take a product from conception to delivery, with a strong slant toward the business of products. Throughout my experience as a product leader, I&#8217;ve spent much of my time and effort optimizing how to align deliverables with business objectives, and I&#8217;ve tried to share that in this talk.</p>
<h2>Find a Market You Can Win</h2>
<p>Chances are you&#8217;re the little guy. You have limited time, money, and human power. Rather than focusing on competing against all of the world to attract the world&#8217;s customers, find a market that you can win. Put on your product marketing hat and start to identify smaller undeserved markets to plant your flagpole &#8211; world domination can come later.</p>
<h2>Identify Your Ideal Customer</h2>
<p>Get into your customer&#8217;s skin (metaphorically only, please) and truly understand their pains and goals. You&#8217;ll eventually start to refine what types of customers you want to sell to and eliminate bad fit customers that will take time and energy away from your product, sales, marketing, and support efforts. Remember, you get to choose your customers.</p>
<h2>Build a Model, Then Build a Product</h2>
<p>Your product is your business model. Understand how to bring your product to market, define what success looks like, and ensure appropriate metrics are in place to help make quick and iterative decisions. Then execute on the model and be prepared to adjust it along the way. Products rarely reach success by following a straight line.</p>
<h2>Communicate Expectations</h2>
<p>Your product vision is your company&#8217;s vision. The product needs to be sold, marketing, and supported by your organization. That means everyone needs to understand what you&#8217;re building and why it&#8217;s valuable.</p>
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core/freeform

Product Design

Product Systems: How to manufacture lightning in a bottle by Oji Udezue

Product management meets UX design by Tanmay Goel, Emi Kwon, Simran Kaur

Designing a sustainable future by Leyla Acaroglu

Making Hard Product Decisions for All the Right Reasons

Product Vision 2020

The Importance of Empathy, By Jack Sheppard

Design for the Developer Experience by Kevin Page

MTP Prioritised: AMA with Scott Berkun

Inclusivity: Talking Up in UX by Jeremy Bailey

Get Comfortable Breaking Your Product by Rik Higham

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