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Louron is an editor at Mind the Product. He has had a background in writing and editing while previously working as a journalist for several business publications. He spent the first few years of his career working in content marketing and audio production. You can find him on Twitter as @LouronPratt22.

Louron Pratt

In this Sunday Rewind episode, we look back to when Gleb Smolich, IT specialist, broke down customer journey mapping (CJM). He explained why it’s an important marketing tool for products.
Gleb explained how because customer journey maps can be hard to create and their results cannot always be tracked, it can be tempting to use other ways to increase conversion rates on a company website or online shop.
<a href="https://mtpdevwpe.wpengine.com/tag/sunday-rewind/" target="_blank" rel="noopener">Discover more insights by reading more episodes in our Sunday Rewind series.</a>
Only when CJM is done right, can you get closer to your clients and understand their needs and wishes. In his piece, he goes through several examples of inspiring CJM stories performed by organizations in the past:
<img decoding="async" class="aligncenter" src="https://mtpdevwpe.wpengine.com/wp-content/uploads/2022/05/f070f18f-765f-489d-ad46-55ab952793bf_1-StarbucksCJmap-1024x848-1.jpeg" alt="" />
The customer experience map created by Starbucks shows the possible steps of the customer who came to Starbucks to drink some coffee and work and the emotions he or she can feel in each place. It’s not a map which is likely to work for e-commerce but I think it’s very interesting and inspirational.
Additionally, customer journey maps can be useful not only for online stores but also for offline ones. If you have a coffee shop or a small convenience store, you can make your own CJM just like Ikea did.
<img loading="lazy" decoding="async" class="aligncenter" src="https://mtpdevwpe.wpengine.com/wp-content/uploads/2022/05/f8cab21e-2724-4e20-967b-6697ce34e403_6-Offline-customer-journey-map.jpeg" alt="" width="610" height="406" />
<a href="https://mtpdevwpe.wpengine.com/creating-customer-journey-maps/" target="_blank" rel="noopener"> 
To find out additional inspiring customer journey mapping stories, read this insightful article with real-world examples in full. </a>
<div class="g g-21"><div class="g-single a-93"><a class="gofollow" data-track="OTMsMjEsMSw2MA==" href="https://mtpdevwpe.wpengine.com/product-management-training/public-workshops/communication-alignment-workshop/"><img decoding="async" src="https://mtpdevwpe.wpengine.com/wp-content/uploads/2022/04/Training-CA-layer-of-strategy-FOOTER-scaled.jpg" /></a></div></div>

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SUNDAY REWIND: Finding Inspiration for Customer Journey Mapping

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SUNDAY REWIND: Finding Inspiration for Customer Journey Mapping

Louron Pratt

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